So you want to create an online course and actually sell your online course. Well, I, this is crazy to say, but I have actually generated over $6 million in revenue in core sales over the last couple of years since I started my online course business.
And I have created different kinds of courses, I have tested different things, I have been through a lot in the last couple of years in building my online course business. And this is the first time I’m really sharing everything that I’ve learned so that it can fast track your progress in creating your online course and show you that it’s not as complicated as you might think.
And that the key to really growing a successful online course business is keeping things very simple. So I’m going to break down all the steps in just a second here. And this video was inspired by the fact that I work with a lot of people in developing their entire online marketing strategy organically and also helping them build their courses.
So one of my clients just recently sent me a message and said, I’m starting my pop tomorrow, which you’ll know what a pop is in just a second. But basically starting her course tomorrow with four students enrolled $2,000 in my bank and one more might come in later today.
I’m freaking out that I did it. I’m in shock right now that this is possible with no website, no logo, no branding colors, and I’m still putting finishing touches on my first lesson. So the reason I wanted to share that with you is because you don’t have to build a course start to finish in order to sell it and to make thousands of dollars in revenue, you actually are able to presale your course.
And I’m going to show you what that looks like today and why it’s so beneficial to the sustainability and the success and the client results you’re going to get with your course. So let’s dive in to this first because this is something you really need to understand if you’re going to have any kind of online business, particularly if you’re going to have an online course business this is what I call the flywheel.
And there’s a lot of really successful businesses in the world that use a flywheel to figure out what are the key pieces that are creating the momentum that keep their business running. So you kind of think of this, this is like the engine behind your business.
And I got this idea from Jeff Bezos at Amazon. He has a flywheel behind their business and this is where it came from. So I was like, okay, well if I look at my business, what are the key pieces that keep it running that are the engine behind it? So it’s the course is up at the top here and then from there, obviously if you have an online course you need to get people in the course to prove it actually works so then it’s your enrollment.
So you need to enroll clients this is where you do the sales process. So your course, your enrollments, and then you have your transformation. So whenever somebody enrolls in your course, the ideal situation is you’re taking them from zero to hero.
And I’m going to talk about that a lot today. And if you’re excited about this video and you’re really excited to build your own course, give this video like be sure to hit the subscribe button and the bells to be notified for new videos every single week and lots and lots of info, especially to blow up your online business.
So course two enrollment and then customer transformation. So ideally in your course you’re providing a formula to transform your clients because that’s when your clients get results, that’s when they’re happy, and then they become your ambassadors.
So how this all works is, I’m running out of room. How this all works is you have your course at the top, you enroll your clients, you go through the sales process, enroll clients. Those clients then get a transformation.
Those clients that are so happy with their transformation in the course and the results that you provided, that they become your greatest ambassadors. And then they refer everyone they know to enroll in your course and that increases your sales.
And then you have more enrollment, more transformation, more ambassadors, and it starts to pick up momentum to build your business even faster. So this is the online business engine that I like to use in our business and it applies to any business that has an online course.
So your most profitable course, it is not hidden out there in the world or in something somebody else is doing. And probably the biggest mistake that I see people make when they’re trying to build a course is they just copy someone else’s.
That just doesn’t work. And if it does work, it’s not going to last for long because the amazing benefit that you have met each of us has is that you are the expert in your experience. So your most profitable course lies in a problem you’ve solved for yourself or for somebody else, an obstacle you’ve overcome, a skill that you’ve mastered, a career that you’ve had and the expertise and experience that came with that or your own zero to hero journey, i.
e. one of my clients is a stylist and she became a celebrity stylist and she was like, “You know what there’s a lot of people who want to learn this skillset so I’m going to help them learn how to become a celebrity stylist.
” So that is her course that she created and she’s enrolling students all the time and it’s so cool to see, and it can be on anything. It doesn’t have to be on building a business. I’ve also talked about another client of mine who helps women heal their acne with food.
And I’ve got clients in the dating space, the real estate space. I’ve got people who teach everything across the board how to become an accountant, like all the things because honestly if there’s a problem out there that can be solved, there is a course that can be made around it and there’s people that are looking to pay you for your experience, your expertise and that solution.
So don’t get too hung up on needing to have a certain like degree or certification or whatever in order to be a teacher and to be a course creator. For me, all my course hit all of these things. I had a tiny little consultancy.
I was working one on one with my clients. I was doing all social media for them. I got super burnt out and I also couldn’t take on any more clients and so I had to figure out a way to handle and manage my clients without needing to go to more meetings and getting on more phone calls.
So out of pure desperation, I decided to film a YouTube video to answer their questions and send it to them instead of having to individually go to meetings. That video took off. I was totally surprised by it and it was a light bulb moment of, wow, YouTube is really powerful for lead generation and bringing in clients and all of these things.
And a couple of years later, we’ve now, like I said, built a multimillion dollar course business and I’ve been able to scale to help thousands of people around the world using my formula, using my experience, using my expertise and the system, the sunny system that we’ve created.
So you have your own experience, your own expertise that you’ve created in your own life and your own zero to hero journey. And in that journey and in the problem you have solved lies your most profitable course idea because entrepreneurs are problem solvers and people want to pay to solve their problems.
So that is where your most profitable course idea actually lies. Now how do you actually create your course? So we break it down into really four steps. So the very first step is where your client is at zero.
So this is where your client is that the zero state and you want to take them up to the hero state. So this is my really bad looking mountain. You want to think about it as I’m climbing a mountain.
So the clients at the zero state, and this is when they’re challenged, they’re frustrated, they’re in pain, they have a problem that they really, really need solved. And so zero state and then the next piece is your actual course and the solution.
So they’re investing in the solution, which is your course. Inside of your course you have who are transformation. So you give your clients a formula that is based on your own experience, your own expertise, your own research that takes your client.
Oh my gosh, my handwriting is the worst zero to hero. So once they understand the formula, they apply the formula, they become the hero, they become the hero of their own story. They become successful in solving that problem and they are so happy to talk about how amazing your course is.
So when you’re actually creating your course, we do this in reverse. So you want to know both sides, you want to know where is your client when they’re in the zero state. And this comes from just talking to as many people as possible about what you do and the problem you want to solve.
Because once you do, you start to open up the flood Gates for people to tell you what the [inaudible 00:08:11] pain points are. So you really get to understand what their zero position is. So then when you have this laid out, you go backwards.
So you start with your outcome. You want to start with the hero outcome. This is how you build your course curriculum. What is the hero state that my client wants to achieve, for my clients that say profitable, automated, evergreen online business.
So that’s our hero state. The zero state for our clients is they have no visibility. They might be an expert, but they don’t have any following online. They don’t know how to monetize their message outside of one-to-one work.
So that’s their zero state and we want to get them up here. So from the hero state, you take it to your formula and you figure out, okay, if I want my clients to get to here and have that outcome, what’s the formula or the curriculum that I need to take them through and the steps that I need to take them through to get them there.
And that becomes your course and that takes your client from zero to hero. So that’s the basic overview of the process of how you create your online course. Plus, if you are going to do this and you want to create your online course, we help people do this all the time, every day in our Authority Accelerator course.
So I put a link to apply for the Authority Accelerator in the description below so that we can help you do this for yourself. Okay, so that is the zero to hero in creating your course. And then pre-selling your course, which blows me people’s minds that they can actually sell their course before they create it.
But this is what we teach because if you look at any of the big companies in the world, they often start with a prototype. So that’s why we call our course course model and how we teach our clients to build their courses.
A profitable offer prototype, which means that you’re creating the curriculum for your course, but you’re not necessarily recording the videos and packaging it perfectly because you don’t really know what your client needs until you work with them.
So the first time that you launch your course, what we teach our clients to do is to sell it based on the formula and the curriculum and the transformation they’re going to provide. Because you know that when you create your outline like we just did on the previous page, you know what the formula looks like, curriculum.
Wow. Looks like you know what the transformation is going to be when your client goes from zero to hero. So you simply start enrolling your clients, selling people into your program and telling them it starts on X date and I’m going to be doing it live with you and teaching you live and that’s how you presale your course.
And we have clients pre-selling their courses for thousands of dollars because the pain is so high and people are so in need of that transformation. And if you want to know more about pricing, definitely watch this video because it breaks down the whole pricing model and how to charge a premium price for your services and your offer.
So your pop is your profitable offer prototype because until you get your offer, whether it’s a product, a service, et cetera, into the hands of the real world, you have no idea if people are going to like it, use it, want it, if it works, if the curriculum works, if the curriculum is in the right order, and I’m telling you there is so much experience, this is vital.
You do not want to go through the time and effort of building a course that you think is good, that you think you’re teaching in the right way. And then have clients come in and not get results or get really frustrated because it’s not teaching them exactly what they need to know.
So the whole point of doing it as a prototype model is you have your curriculum, but you actually deliver that curriculum in a live setting with your clients. So you know what to subtract, what to keep in, what order to put your curriculum in and you can iterate and change and update it as you deliver it live over six to eight weeks.
And then you’re able to package it and turn it into an evergreen course, meaning that it becomes self study and people can study the curriculum inside of a program portal which is a place where you can host your lessons and prerecorded videos so you do it live first and then you do over it evergreen.
So that is what it looks like to presale your course. Now the easiest way to sell because I know you’re wondering that is like I said at the beginning with that client who messaged me, you don’t need a website, you don’t need a logo, you don’t need fancy brand, you don’t need anything other than the ability to talk to people.
Your first clients will come from what I like to call the no friction sales funnel because it’s no tech, no mess, no hassle. Because what you need when you create your course is you need cashflow.
You need confidence to know that your course actually works and that you feel good about selling it because selling it can be a thing for people and you want to get client results as quickly as possible because the faster you get client results, what happens? The faster you get ambassadors to sell more of your course.
So you just want to get people in the door so wasting time on tech and all of the things waste so much of your time and money that you may not have. So that’s why we need to create that cashflow. So it’s simply is you make profitable content, which I’m going to show you in a second.
And then from that profitable content, you ask people to book a call with you, you get them on the phone and they enroll. That’s as simple as it needs to be. You take them through this whole process and that’s what it takes to sell your course in the beginning you don’t need anything else.
All of our clients who are making thousands of dollars without even building their course are doing this. They’re not building websites, they’re not building fancy tech, they’re not having an email sequence cause none of that stuff matters if your course doesn’t actually work.
So we need to get clients in the door as quickly as possible. So that’s the easiest way to sell. Now your content to get people in the door looks like this. So you have expert content that you’re going to share across all platforms.
Inside of the Authority Accelerator Program, we actually give you all the templates for this kind of content and swipe files to use for this kind of content across Instagram, Instagram stories, YouTube, Facebook, all these things.
So what it means and what it stands for, the expert acronym is you’re going to educate your client. You’re going to share your own experience, your own zero to hero experience because nothing makes you an expert more than experience.
Problem solving, you’re going to share the content that you’re sharing is solving a problem that’s relevant to them, relevant to their pain points, and it gives them a signal to take action to book a call with you to get the transformation that they’re looking for.
So there’s lots of examples on my own Instagram page of what profitable content looks like. And even this YouTube video is an idea of profitable content. Because I’m educating you, I’m sharing my own experience.
I’m just telling you how to solve the problem of creating a course that actually sells, how to execute on it. It’s relevant to your pain point because if you weren’t in pain about this, you wouldn’t still be watching this video.
And I’m telling you to take action to apply, to actually work with me to help you build this. So it’s kind of meta. So the final piece of this is when you turn it evergreen, this is what everyone waits for.
So when sales just start rolling in on autopilot. And so what this looks like, really simply put, we have the whole evergreen sales machine, but this is like the very basic version of it is you have traffic, so you need to get traffic coming in, which is basically just people.
People need to know what you do. You need to get that brand awareness out there. That traffic then turns into a member of your email list, get them onto your list, see if you can capture them. So even if they don’t buy right away, they eventually will because you will continue to nurture them.
You then send them to a webinar, a masterclass, some sort of training that introduces them to what your program is all about and educates them and then you make them a customer. So this is when you turn the whole thing evergreen, and this is when you take that live version of your course, you prepackage it and you put it into a prerecorded version of the course that people can study at anytime, anywhere in the world.
And it allows you to build a very scalable business because you’re no longer trading time for dollars and you’re no longer doing one-on-one work. And I can tell you firsthand that I would never be where I am today if I continue to do the one-to-one work or worked with clients, companies, et cetera individually because I just didn’t have enough time in the day and I’m actually able to make a bigger impact by packaging my Intel and my expertise.
And you have something really important to share with the world and you have a really important experience this year with the world. So why do you keep repeating the same things over and over again to individual clients as opposed to making a bigger impact by packaging your expertise into an online course that anyone in the world can study at any time to get those results and transformations faster.
So a little bit of a mindset shift, but it’s an amazing thing when you get there. So that’s how you create a highly, highly scalable offer, highly scalable course. And I wanted to just bring it back because this all takes us back to the beginning of this, which is the flywheel.
So if you go back to the business flywheel, there was a lot of notes in here, I might have to cut some of this out. You can see that we’ve covered all these steps to build real momentum in your online business, your online course business, online education business.
You have your course that you know delivers a real transformation. You enroll your clients in a really easy, simple way as long as it’s not evergreen. Because when it’s evergreen, you can do it in like a more techie way to automate it, but you enroll your clients, you create their transformation, they become your rock star ambassadors who then continue to sell your course for you and it creates this crazy momentum of growth for your online business.
So that’s how I do it. That’s how I’ve learned to do it over years of trial error, figuring it out, making mistakes, and finally coming up with an actual formula that works to create a highly scalable, highly profitable online course.
Leveraging online marketing aspects from across the board. So if you want to have a full strategy of this, if you actually want to implement this and do this for yourself, like I said, book a call with us below or apply to see if you qualify to book a call.
Where we’re very particular about who we have in the program. If you want to know why you should watch this video, but we want to work with online coaches, experts, course creators and consultants.
And so if you’re not a fit for this program, we will definitely let you know and we will let you know where you should go instead. But this is for anyone who is an expert who wants to monetize their message and their Intel and grow their business organically.